Marketing

Marketing refers to the activities and processes involved in promoting and selling products, services, or ideas to consumers or target audiences. It encompasses the strategies, techniques, and tools used to create awareness, generate interest, and influence consumer behaviour. Effective marketing aims to meet customer needs, build relationships, and achieve organisational objectives.


Marketing is essential for businesses, non-profit organisations, government agencies, and individuals promoting their products or services. It helps create awareness, build customer loyalty, and drive sales. Effective marketing can lead to increased market share, brand recognition, customer satisfaction, and long-term success.

Ethical considerations play a vital role in marketing, including truthful and transparent advertising, protecting consumer privacy, and adhering to relevant laws and regulations.



Marketing