Autosuggestion is a psychological technique related to the subconscious mind. It involves guiding one's own thoughts, feelings, or behaviour. The concept was popularised by Émile Coué, a French pharmacist, in the early 20th century who believed in the influence of the mind over the body.

Coué developed a method of psychotherapy and self-improvement based on optimistic autosuggestion. His most famous mantra, "Every day, in every way, I'm getting better and better", was recommended to be repeated daily to influence one's state of mind and promote wellbeing.

Autosuggestion works on the premise that our thoughts and feelings shape our behaviour. By consciously steering these thoughts and feelings, we can influence our actions and reactions. This can be particularly useful when aiming to break bad habits or establish new ones.

Autosuggestion techniques vary, but often include affirmations and visualisations. Affirmations are positive statements repeated to oneself, either silently or aloud. Visualisation involves creating a mental image of a desired outcome. Both techniques aim to influence the subconscious mind, aligning it with one's goals.

One of the key principles of autosuggestion is repetition. It's believed that through continuous repetition, the subconscious mind accepts the suggested thought or image, influencing the person's attitude and behaviour.

Despite its simplicity, autosuggestion can have a profound effect. It can boost confidence, reduce stress, enhance performance, and contribute to personal growth. It plays a significant role in various areas of personal development and therapy, including cognitive-behavioural therapy and hypnotherapy.


Autosuggestion works by repeatedly introducing positive thoughts, beliefs, or behaviours into the subconscious mind, with the aim of influencing one's attitudes, emotions, and actions. The repetition of these positive statements or visualisations can gradually alter the subconscious mind, reshaping perceptions and behaviours in line with the desired outcome.
Some techniques to practice autosuggestion include:

* Positive affirmations: Develop and recite positive statements that reflect your desired thoughts, beliefs, or behaviours. Repeat these affirmations regularly, ideally when you are in a relaxed state.

* Visualisation exercises: Imagine yourself in situations where you have already achieved your desired outcome, engaging all your senses to make the experience as vivid as possible.

* Relaxation practices: Engage in relaxation techniques, such as deep breathing, meditation, or progressive muscle relaxation, to create a receptive mental state for autosuggestion.

* Self-hypnosis: Use self-hypnosis to access your subconscious mind and introduce positive suggestions, either through guided recordings or by developing your own hypnotic inductions.
Autosuggestion can contribute to mental well-being by:

* Enhancing self-esteem: Regularly reinforcing positive thoughts and beliefs about oneself can boost self-confidence and self-worth.

* Overcoming limiting beliefs: Autosuggestion can help to break down negative thought patterns and replace them with more constructive beliefs.

* Reducing stress and anxiety: The practice of autosuggestion often involves relaxation techniques, which can help to alleviate stress and anxiety.

* Fostering personal growth: By consciously influencing your subconscious mind, autosuggestion can encourage personal development and the adoption of healthier behaviours.