Self-affirmation is a psychological process that involves reflecting on and affirming one's personal values and positive attributes. It is often used as a strategy to reduce stress, increase self-esteem, and improve overall well-being.

Self-affirmation involves identifying and focusing on the things that are most important to oneself, such as personal relationships, achievements, or values. By reflecting on these aspects of themselves, individuals can reinforce their sense of self-worth and identity and cultivate a more positive and resilient mindset.

Self-affirmation can take many different forms, such as journaling, positive self-talk, or affirming statements or mantras. It is often used as a coping mechanism in response to stress or difficult life events, such as a breakup or a job loss.

Research has shown that self-affirmation can have a range of positive benefits for mental and physical health. For example, studies have found that self-affirmation can reduce stress and anxiety, improve academic performance, and promote healthier behaviours such as exercise and healthy eating.

However, it is important to note that self-affirmation is not a one-size-fits-all solution and may not work for everyone. It is also important to avoid using self-affirmation as a means of avoiding or denying negative emotions or experiences and to acknowledge and work through difficult emotions and challenges.